Here is how it all started… We are a bunch of homegrown fruit lovers cum food techies, always in the mood for ripe fruits and fresh juices. During our travels along the small and big towns of India, we swarmed the Bazaars that offer crates of colourful fresh fruits. During our stay at Resorts and hotels, we used to carry loads of fruits as most of our close-to-heart fruits were unavailable there. It then struck us that our favourite fruits were not available as they were out of season. Also, we noticed that the fruit vendors routinely sorted what looked good to the customers and the rejects landed up at the adjacent juice shops. We then genuinely worked for a value-added solution that ensured a stronger connection with our audience. Fruitify is the end product of a lot of research and trial and error-methods. And we still relish the process that made our dream come true. With the launch of Fruitify, the revolutionary approach to serving fresh fruit juices effortlessly; many hotels, cafes and resorts gratefully began catering to their discerning customers. They became confident to offer seasonal fruit juices all around the year and also began experimenting with attractive cocktails, mojitos and mocktails.